Building Place in Uncertain Times: Learnings for Canadian Tourism
Who remembers that thing that happened in March 2020, which sent the Canadian tourism industry into what felt like a permanent state of recovery mode?...
learn moreBeyond the Features: What CONFIG Taught Us About Designing for Connection
This month, Yang and I tuned into Figma’s CONFIG, a global conference that brings together marketers, product designers, and developers to geek out over the...
learn moreThe Future of Tourism with AI: Planned by AI, experienced by you
Artificial Intelligence is just about everywhere at this point. You work with it, you create with it. You may even use it every day—a lot of us do, whether...
learn moreAI vs. Automation: Is It Intelligent or Just Useful?
Imagine a life completely automated. Your coffee brews, pours, and mixes itself as you wake up. Your emails are sorted before you start work. And the work...
learn more7 Winning Examples of Brand Digital Transformation
It seems like new digital channels are emerging every day, each one promising to deliver a better customer experience. Keeping up is a challenge, but...
learn moreWhat Sustainable Tourism Really Means: It’s More Than “Going Green”
Everything to know about sustainable tourism. From what it is and implementation to measuring success and...
learn moreShe’s All That: Exploring Lipstick Theory, the Beauty Industry, and the Purchasing Power of Women
We look at how the purchase of lipstick is linked to economic shifts, as well as how the beauty industry contradicts itself and why we should all be embracing...
learn moreThe Heads and Tails of Shoulder Season Tourism in Destination Marketing
How to define your destination’s shoulder season and ways to maximize its...
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