---
title: About
date: 2025-07-02T16:09:00-04:00
author: Gregor Terrill
canonical_url: "https://staging.alphabetcreative.com/about/"
section: Pages
---
## Our story is your story.

We founded Alphabet® in 2000 to push the boundaries of brand marketing and creativity. Almost twenty-five years later, those boundaries have changed.  
  
Today, a brand isn’t just a marketing device. It’s a set of fundamental business beliefs with untapped value. Our team uncovers and gives shape to these beliefs. We’re spellbound by telling authentic, integrated brand stories that connect with audiences, change perceptions, and compel people to action.

 

 

 

 

 

 ![About who image 2024 v2](https://staging.alphabetcreative.com/assets/transforms/_800xAUTO_crop_center-center_none_ns/about-who-image-2024-v2.jpg) 

  ## Who we are.

- [ ![Tony Lyons headshot](https://staging.alphabetcreative.com/assets/team/tony-lyons.jpg)Pushing the boundaries of brand for more than 30 years. Tony is on a quest to bring brand and operations together, combining strategy with research and creativity to help clients achieve their business and marketing goals.
    
     read more  
    
     
    
    ### Tony Lyons
    
    President & Chief Strategy Officer
    
     
    
     ](https://staging.alphabetcreative.com/employees/tony-lyons/)
- [ ![Devon Kunkel headshot](https://staging.alphabetcreative.com/assets/team/devon-kunkel.jpg)You name it, he can build it. From apps to websites to custom content management systems. Devon is the grand architect of digital solutions (and Alphabet®’s own SaaS products), leading the digital team with nearly two decades’ of experience.
    
     read more  
    
     
    
    ### Devon Kunkel
    
    VP, Technology & Innovation
    
     
    
     ](https://staging.alphabetcreative.com/employees/devon-kunkel/)
- [ ![Steve Bowker headshot](https://staging.alphabetcreative.com/assets/team/steve-bowker.jpg)Design, copy, video. His creative genius touches it all. Steve’s an empowering leader, strategic problem solver, and storyteller at heart, bringing brands to life for close to 20 years across various industries and mediums.
    
     read more  
    
     
    
    ### Steve Bowker
    
    Creative Director
    
     
    
     ](https://staging.alphabetcreative.com/employees/steve-bowker/)
- ![Yang Li headshot](https://staging.alphabetcreative.com/assets/team/yang-li.jpg)From print to digital to 3D graphics and visual identities. Yang’s a certified RGD who’s always on brand, inspiring the creative team with more than 15 years’ of design experience and his unmatched enthusiasm for creativity.
    
     
    
     
    
    ### Yang Li
    
    Senior Art Director
- ![Stephanie Chartrand headshot](https://staging.alphabetcreative.com/assets/team/stephanie-chartand.jpg)Art director, designer, and conceptualist with the utmost respect for UX. Stephanie adds more than a decade of art direction experience to Alphabet®, marrying creative and compelling with function and utility to deliver effective design.
    
     
    
     
    
    ### Stephanie Chartrand
    
    Art Director
- ![Evan Grice headshot](https://staging.alphabetcreative.com/assets/team/Staff_2024_604x806_Evan.jpg)Melds technical skill with creative vision and combines out-of-the-box thinking with realistic execution. From digital to print, visual identity to custom hand lettering, Evan does it all to help drive design strategies and branding efforts for clients.
    
     
    
     
    
    ### Evan Grice
    
    Graphic Designer
- ![Mike Short headshot](https://staging.alphabetcreative.com/assets/team/mike-short.jpg)He believes the most powerful editing is invisible. Mike is a talented video and motion editor with a musician’s ear, knowing how movement and framing change the way a story is perceived and how sound changes the way it feels.
    
     
    
     
    
    ### Mike Short
    
    Motion Designer & Editor
- ![Cory Davis headshot](https://staging.alphabetcreative.com/assets/team/cory-davis.jpg)With great copy comes great research. Cory digs into the science of human behaviour to get inside the psyche of clients’ audiences, knowing engaging and persuasive copywriting is more than catchy phrases and creative alterations.
    
     
    
     
    
    ### Cory Davis
    
    Copywriter
- ![Meagan Kelly headshot](https://staging.alphabetcreative.com/assets/team/meagan-kelly.jpg)From colour-coded spreadsheets to award-winning content strategies. Meagan is an all-in-one social media marketer, content marketer, and copywriter, delivering real results for clients with engaging, goal-driven content.
    
     
    
     
    
    ### Meagan Kelly
    
    Content Strategist
- ![Gregor Terrill headshot](https://staging.alphabetcreative.com/assets/team/gregor-terrill.jpg)A web developer with a BA in psychology. Gregor codes in multiple languages with proven proficiency and always puts the user first, building responsive and accessible enterprise-level websites, apps, and content management systems.
    
     
    
     
    
    ### Gregor Terrill
    
    Development Lead
- ![Bart Batalinski headshot](https://staging.alphabetcreative.com/assets/team/Bart-min-final.jpeg)A front-end developer with an end-user mindset. Bart’s goal is to create accessible, visually stunning, and user-friendly digital experiences. He believes great web development isn’t just about clean code—it’s about connecting, engaging, and delivering real value.
    
     
    
     
    
    ### Bart Batalinski
    
    Web Developer
- ![Marley Kirkpatrick headshot](https://staging.alphabetcreative.com/assets/team/marley-kirpatrick.jpg)Whip-smart with a specialty in destination marketing and brand development. Marley helps destinations and tourism brands grow holistically and sustainably, helping build and execute marketing plans and manage campaigns.
    
     
    
     
    
    ### Marley Kirkpatrick
    
    Account Director, Tourism and Place Branding
- ![Jessica Card headshot](https://staging.alphabetcreative.com/assets/team/jessica-card.jpg)From the big picture to the microscopic details. Jessica manages accounts, projects, and budgets for clients across all sectors, bringing her strategic mindset and marketing savvy to account management and client services.
    
     
    
     
    
    ### Jessica Card
    
    Senior Account Manager
- ![Katie Greiss headshot](https://staging.alphabetcreative.com/assets/team/katie-greiss.jpg)A strong problem solver and friendly collaborator. Katie keeps projects on track with her ability to think ahead and communicate openly, working with internal teams and liaising with clients to make sure everyone finds success.
    
     
    
     
    
    ### Katie Greiss
    
    Account Executive
- ![Du Nguyen headshot](https://staging.alphabetcreative.com/assets/team/du-nguyen.jpg)Tracks trends, researches new tech, and reevaluates outdated practices. Du finds creative solutions to help clients reach their audiences digitally and traditionally, creating comprehensive media plans and developing insightful reports.
    
     
    
     
    
    ### Du Nguyen
    
    Media Manager
- ![Stephanie Owens headshot](https://staging.alphabetcreative.com/assets/team/stephanie-owens.jpg)Alphabet®’s first employee. With more than 25 years in the industry, Stephanie helped grow the business from a one-man agency to a consultancy with 20+ team members, keeping the books tight and keeping the lights on.
    
     
    
     
    
    ### Stephanie Owens
    
    Financial Controller
- ![Cathy Kirkpatrick headshot](https://staging.alphabetcreative.com/assets/team/cathy-1.jpg)Marketer. Strategist. Leader in place branding and destination marketing for more than 30 years. As a member in multiple tourism associations across Canada, Cathy’s expertise spans across all sectors of travel and hospitality.
    
     
    
     
    
    ### Cathy Kirkpatrick
    
    Senior Advisor, Tourism and Place Branding
 
 

 ## The Alphabet® way.

 

- ### Relentlessly curious
    
    The more we know, the more we can solve, the greater our impact.
- ### Obsessed with outcomes
    
    We share a passion for tangible impact and take an integrated approach to achieve it.
- ### Complexity inclined
    
    If it’s difficult, it must be important. We help shoulder the weight to clarify the complex.
- ### Driven by integrity
    
    If it’s in your best interest, we’ll always speak up, even if it’s tough love.
 
 [ our approach  ](https://staging.alphabetcreative.com/approach/) 

 

 

 ## We’ve helped a range of clients. How can we help you?

 [ contact us ](mailto:info@alphabetcreative.com?subject=Looking%20for%20more%20information) [ ![Terra 20 logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-terra-20.png) ](https://terra20.com/) 

 [ ![Hydro Ottawa logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-hydro.png) ](https://hydroottawa.com/en) 

 [ ![Perley Health logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-perley-health.png) ](https://www.perleyhealth.ca/) 

 [ ![Travel Nunavut logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-nunavut.png) ](https://travelnunavut.ca/) 

 [ ![Electricity Canada logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-electricity-canada.png) ](https://www.electricity.ca/) 

 [ ![Tourism Kingston logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-tourism-kingston.png) ](https://www.visitkingston.ca/) 

 [ ![Canadian Blood Services logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-cbs.png) ](https://www.blood.ca/en) 

 [ ![Canadian Real Estate Association logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-crea.png) ](https://www.crea.ca/) 

 [ ![Tourism HR Canada logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-thr.png) ](https://tourismhr.ca/) 

 [ ![Regional Tourism Organization 9 logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-rt09.png) ](https://rto9.ca/) 

 [ ![Zentek logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-zentek.png) ](https://www.zentek.com/) 

 [ ![Kingston Accommodation Partners logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-kap.png) ](https://www.kingstonaccommodationpartners.ca/) 

 [ ![Radio Advisory Board of Canada logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-rabc.png) ](https://www.rabc-cccr.ca/) 

 [ ![The Ottawa Hospital logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-the-ottawa-hospital.png) ](https://www.ottawahospital.on.ca/) 

 [ ![Makatew Workshops logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-makatew.png) ](https://www.makatew.ca/) 

 [ ![Winnipeg Construction Association logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-wca.png) ](https://winnipegconstruction.ca/) 

 [ ![Canadian Association of Medical Radiation Technologists logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-camrt.png) ](https://www.camrt.ca/) 

 [ ![Railway Association of Canada logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-rac.png) ](https://www.railcan.ca/) 

 [ ![City of Kingston logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-kingston.png) ](https://www.cityofkingston.ca/) 

 [ ![Society of Obstetricians and Gynaecologists of Canada logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-sogc.png) ](https://sogc.org/en/) 

 [ ![Kingston Economic Development logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-kedco.png) ](https://www.investkingston.ca/) 

 [ ![Canada Deposit Insurance Corporation logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-cdic.png) ](https://www.cdic.ca/) 

 [ ![Culinary Tourism Alliance logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-cta.png) ](https://www.culinarytourismalliance.com) 

 [ ![Canadian Parents for French logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-cpf.png) ](https://cpf.ca/en/) 

 [ ![Vancouver Island Construction Association logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-vica.png) ](https://www.vicabc.ca/) 

 [ ![Tourism Industry Association of Canada logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-tiac-2x.png) ](https://tiac-aitc.ca/) 

 [ ![Ottawa Tourism logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-otour.png) ](https://ottawatourism.ca/en) 

 [ ![Parque Das Aves logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-pda.png) ](https://www.parquedasaves.com.br/) 

 [ ![Canadian Association of Defence and Security Industries logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-cadsi.png) ](https://www.defenceandsecurity.ca/) 

 [ ![Canadian Construction Association logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-cca.png) ](https://www.cca-acc.com/) 

 [ ![The Royal logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-the-royal.png) ](https://www.theroyal.ca/) 

 [ ![CryoStasis Inc. logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-cryostasis.png) ](https://www.cryostasis.ca/) 

 [ ![Minto Communities logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-minto-comm.png) ](https://www.minto.com/) 

 [ ![Egg Farmers of Canada logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-efc.png) ](https://www.eggfarmers.ca) 

 

 

 

 ## Our latest work.

 [ view all  ](https://staging.alphabetcreative.com/work/) 

 

- [  ![Win hydro hero 2x](https://staging.alphabetcreative.com/assets/transforms/clients/_800xAUTO_crop_center-center_none_ns/win-hydro-hero-2x.png) 
    
    Hydro Ottawa
    
    ###  Something to celebrate with Hydro Ottawa 
    
     ](https://staging.alphabetcreative.com/work/something-to-celebrate-with-hydro-ottawa/)
- [  ![Tk canadian landing out of home](https://staging.alphabetcreative.com/assets/transforms/clients/tk/_800xAUTO_crop_center-center_none_ns/tk-canadian-landing-out-of-home.jpg) 
    
    Tourism Kingston
    
    ###  Come Share it With Us: How Canadian of Kingston 
    
     ](https://staging.alphabetcreative.com/work/come-share-it-with-us-how-canadian-of-kingston/)
- [  ![Leeds phase 1 image](https://staging.alphabetcreative.com/assets/transforms/clients/_800xAUTO_crop_center-center_none_ns/leeds-phase-1-image.png) 
    
    United Counties of Leeds & Grenville
    
    ###  Uniting Strategy and Story with UCLG 
    
     ](https://staging.alphabetcreative.com/work/united-counties-of-leeds-grenville/)
 
 ## Amazing work.

work.

culture.

collaboration.

people.

clients.

 

 

 

 [ join our team ](https://staging.alphabetcreative.com/careers/)