about

It’s not about us.

For more than two decades, our forte has been asking our clients who they are, bringing clarity and cohesion to their brand voice and strategy.

Our story is your story.

We founded Alphabet® in 2000 to push the boundaries of brand marketing and creativity. Almost twenty-five years later, those boundaries have changed.

Today, a brand isn’t just a marketing device. It’s a set of fundamental business beliefs with untapped value. Our team uncovers and gives shape to these beliefs. We’re spellbound by telling authentic, integrated brand stories that connect with audiences, change perceptions, and compel people to action.

Who we are.

Tony Lyons Photo

With 30+ years’ experience, Tony empowers our team to push the boundaries of brand creativity and strategy. Tony’s innovative way of operating gives our team the chance to continually grow. He also throws a mean St. Patrick’s Day party. Slàinte!

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Tony Lyons

President & Chief Strategy Officer

Devon Kunkel Photo

Devon helms our digital department, building transformative systems for our clients and Alphabet®. He proudly wears his hockey-dad hat, and he also answers all of our “why is my computer doing this?” questions. We love him for it.

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Devon Kunkel

VP, Technology & Innovation

Steve Bowker Photo

Steve brings out the best in our creative team, from design to copy to video. He’s an exceptional leader and brand storyteller, using his wealth of experience to make projects shine. But don’t you dare ask him to microwave his coffee. Seriously.

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Steve Bowker

Creative Director

Melanie Ghantous Photo

Melanie uses her keen analytical and organizational skills to oversee our operations and improve our processes, making us work smarter. Melanie also crochets a mean sweater. Blankets are still a work in progress.

Melanie Ghantous

Operations Manager

Stephanie Chartrand Photo

Steph marries fresh, creative ideas with utility and the utmost respect for the user experience. She’s a gifted art director, designer, and conceptualist, and sometimes she brings her dog Finn to the office. Hard to say which is more valuable.

Stephanie Chartrand

Art Director

Yang Li Photo

Yang isn’t just a certified RGD with a strategic eye for brand, environmental design, and overall visual conceptualization; he’s a boisterous caricature and passionate foodie. You’ll hear him before you see him, and we wouldn’t have it any other way.

Yang Li

Senior Art Director

Cory Davis Photo

Cory loves delving into the psyche of an audience, knowing that good copy requires great research. When he’s not writing engaging, persuasive copy for our clients across all sectors, Cory’s out musky fishing. We consider him a big catch.

Cory Davis

Copywriter

Meagan Kelly Photo

Meagan’s love of colour-coded spreadsheets comes in handy when crafting award-winning content strategies that drive real results for our clients. Her love of reading 100 rom-coms a year comes in less handy, but that’s okay. We all need a hobby.

Meagan Kelly

Content Strategist

Gregor Terrill Photo

Gregor brings a winning strategy to every web project, executed with proven proficiency and technical skill. He’s also our resident board-game enthusiast, and would be voted “Most Likely To Finish The Puzzle” if we gave out those kinds of awards.

Gregor Terrill

Development Lead

Cindy LaGarde Photo

As a seasoned production artist, Cindy applies a critical eye for detail and a trained vigilance for accessibility across a multitude of design projects. Cindy’s never met a tea she doesn’t like, and is always quick to help when someone needs it.

Cindy LaGarde

Senior Production Artist

Mike Short Photo

A talented video and motion editor with a musician’s ear, Mike tells compelling stories that play to the senses. He knows what works as a video, what doesn’t, and how movement changes the way a story is perceived.

Mike Short

Motion Designer & Editor

Du Nguyen Photo

Du is our master of modern media, finding creative solutions to help our clients reach audiences digitally and traditionally, and stays on top of up and coming trends. She does it all while listening to her extensive collection of K-pop playlists.

Du Nguyen

Media Coordinator

Jessica Card Photo

Jess brings an informed and strategic view to multiple clients across multiple sectors. She can handle the small details without losing sight of the big picture. Jess is always guaranteed to have her office heater on. Yes, even in the summer.

Jessica Card

Senior Account Manager

Marley Kirkpatrick Photo

Marley has over a decade of experience in brand marketing. She’s whip-smart with an ability to find each destination’s niche and selling point. Plus, she’s always planning her next trip so she knows what travellers want. Talk about going the distance.

Marley Kirkpatrick

Account Director, Tourism and Place Branding

Katie Greiss Photo

Katie’s forward-thinking and inclusive ideas help bring projects together. Our resident powerlifter spots our clients and internal teams to make sure everyone finds success. If you need her, she’ll be on her walking pad trying to get her steps in.

Katie Greiss

Account Executive

Christopher Chai Photo

Chris gives digital projects life through motion, and interactive experiences for our clients. He knows how to tell a story through movement, and how it evokes emotion. Web whizz by day, kickboxer by night, Chris’ work always packs a punch.

Christopher Chai

Motion Developer

Kevin Andrews Photo

Kevin crafts digital experiences for our clients, using his UX and development background to bring them to life. Kevin’s an amateur cook and professional Star Wars fan, but you might also find him off-roading somewhere.

Kevin Andrews

Web Developer

Jacob Clark Photo

Jake moves campaigns forward with clarity, precision, and strategic finesse. He keeps things in line and on time. Jake’s got athlete-like drive, which makes sense considering he’s both a lacrosse champion and badminton pro.

Jacob Clark

Stephanie Owens Photo

Stephanie spends most of her time on a beach in Mexico. Where she lives. And we’re not jealous at all. (Though we’re grateful for her 20+ years of meticulous care for our books.)

Stephanie Owens

Financial Controller

Cathy Kirkpatrick Photo

Cathy’s a trusted leader in destination brand development with more than 30 years’ experience in marketing strategy. More importantly, she’s just a great human being to be around.

Cathy Kirkpatrick

Senior Advisor, Tourism and Place Branding

The Alphabet® way.

Relentlessly curious

The more we know, the more we can solve, the greater our impact.

Obsessed with outcomes

We share a passion for tangible impact and take an integrated approach to achieve it.

Complexity inclined

If it’s difficult, it must be important. We help shoulder the weight to clarify the complex.

Driven by integrity

If it’s in your best interest, we’ll always speak up, even if it’s tough love.

We’ve helped a range of clients.
How can we help you?

Culinary Tourism Alliance
Canadian Real Estate Association
Electricity Canada
Ottawa Tourism
Tourism Industry Association of Canada
Canadian Blood Services
Winnipeg Construction Association
Tourism Kingston
Railway Association of Canada
City of Kingston
Society of Obstetricians and Gynaecologists of Canada
Regional Tourism Organization 9
Terra 20
Kingston Economic Development
Canada Deposit Insurance Corporation
Radio Advisory Board of Canada
Hydro Ottawa
Travel Nunavut
The Royal
Minto Communities
Parque Das Aves
Canadian Construction Association
Vancouver Island Construction Association
Makatew Workshops
Cryostasis Inc.
Kingston Accommodation Partners
Egg Farmers of Canada
Canadian Association of Medical Radiation Technologists
Canadian Parents for French
Tourism HR Canada
The Ottawa Hospital
Canadian Association of Defence and Security Industries
Zentek
Perley Health

Amazing work.

work.
culture.
collaboration.
people.
clients.