nonprofits

At the heart of it all.

Doing good in the world isn’t easy. With more than 20 years’ experience immersing ourselves in third-sector brands – their objectives, challenges, and audiences – we can help bring clarity to the complex.

Brand clarity

Your organization exists for a reason. We’ll help you crystalize your story, identity, and unique value with a thoughtful approach to brand development, rooted in your objectives. Let’s uncover what really sets you apart.

Transforming care for Seniors and Veterans.

Learn how we helped Perley Health evolve along its journey of providing life-changing care.

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Behavioural influence

To further your cause, you need partners as invested as you are. Together, we can tell your story the right way to the right people, strengthening your case among donors, jobseekers, volunteers, and others.

Connecting research to positive patient outcomes.

Learn how we helped the Ottawa Hospital generate new donor and partner leads.

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Strategic communications

You’ve got a message to share, and being ignored isn’t an option. In today’s attention-span economy, we can help build or optimize your communications strategies to effectively drive awareness and action.

Squashing the stigmas surrounding women’s bodies.

Learn how we helped the SOGC start a positive conversation around women’s health care.

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Work that moves the needle

“It was a pleasure working with Alphabet® through our brand transition. The thorough, collaborative process was greatly appreciated.”

Jay Innes, Director of Communications, Perley Health

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The right solutions at the right time.

  • Brand strategy & design
  • Communications strategy
  • Custom web solutions
  • Fundraising campaigns
  • E-learning systems
  • CRM solutions
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Clients making a difference.

Society of Obstetricians and Gynaecologists of Canada
Canadian Blood Services
Perley Health
The Ottawa Hospital
Hydro Ottawa
The Royal

Amplify your voice, value, influence, and impact. Learn how we can help.

From the team

industry

What Sustainable Tourism Really Means: It’s More Than “Going Green”

by Katie Greiss

Everything to know about sustainable tourism. From what it is and implementation to measuring success and...

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culture

The Importance of Work-Life Balance for Creative Minds

by Meagan Kelly

Burnout is an ugly topic. We don’t love thinking about it, and we especially don’t love experiencing it. However, as the world moves at a faster and faster...

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industry

She’s All That: Exploring Lipstick Theory, the Beauty Industry, and the Purchasing Power of Women

by Alphabet®

We look at how the purchase of lipstick is linked to economic shifts, as well as how the beauty industry contradicts itself and why we should all be embracing...

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culture

Why Strategy? The Mindset of Problem Solving.

by Lauren Clarke

Uncover the four tenets of a good strategy in brand and communications. On the Alphabet®...

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industry

The Heads and Tails of Shoulder Season Tourism in Destination Marketing

by Marley Kirkpatrick

How to define your destination’s shoulder season and ways to maximize its...

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culture industry

Small but Meaningful Ways To Be a More Inclusive Marketer

by Alphabet®

Sexual orientation, race, ability, age – the consumer population is hardly homogenous, yet 72% of people feel most advertising doesn’t reflect the world...

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industry

Touchdown or Fumble? Brand Consistency at the Big Game.

by Alphabet®

Once again, the ads run during America’s biggest sporting event are sparking a whirlwind of discussion. Some are calling them the best of the last five...

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industry

Embracing Authenticity: Where Tourism is Headed in 2024

by Marley Kirkpatrick

Looking at the emerging themes in tourism for 2024 and what it means for destinations looking to capitalize on these...

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campaigns industry

Amplify Your Advocacy Efforts With Zembaly™

by Alphabet®

It takes a groundswell to impact change. Get to know Zembaly™, a new online advocacy platform powered by Alphabet®. Let’s make some...

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