CTA: Great Taste of Canada
The Culinary Tourism Alliance (CTA) is a global leader for culinary and agritourism destination development. After cultivating its popular Great Taste of Ontario and Feast ON® programs, the organization was ready to launch a new nationwide initiative.
The Great Taste of Canada program connects destinations from coast to coast to coast to share Canada’s ultimate culinary experiences.
From uncovering the Great Taste of Canada brand and unveiling its visual identity to designing and developing the custom-built content hub, CanadaCulinary.com. This is one of the tastiest collaborations to date.
Client
Culinary Tourism Alliance
Sector
Culinary tourism
Services
Brand development
Brand identity
graphic design
Marketing strategy
media strategy
web design
web development
“Alphabet®’s collaborative process and invaluable guidance ensured the final outcome not only met but exceeded our expectations.”
Nicole Brown, VP of Operations and Partnerships, Culinary Tourism Alliance
Homegrown flavours and homegrown cultures. Passion and wanderlust. These are at the root of food tourism, so we planted each seed in the Great Taste of Canada brand.
After unearthing the Great Taste of Canada brand, we created an easy-to-follow guide for CTA’s marketing team. The brand guide offers best-practices for the logo and motifs, colour palettes and typography, marketing applications and ad templates.
Great Taste of Canada is the centrepiece. CanadaCulinary.com is the harvest table. This dynamic content hub supports the Culinary Tourism Alliance’s on-going programs and new initiatives, while promoting the nation’s culinary stories and taste of place experiences.
From wireframing to coding to creating an interactive map and a sizzling UX. We delivered a custom-built solution with the power to adapt as CTA continues to amplify agritourism across Canada.
A media strategy, leveraging mobile-first advertising through Native Touch, was also recommended to reach foodies and food-connected travellers in Canada.