Perley Health
With a history dating to 1897, the Perley and Rideau Veterans’ Health Centre (the “Perley”) has long been an exemplar of compassionate care for Veterans and Seniors.
Still, after more than a century of excellence, the not-for-profit’s brand, communications, and operational ecosystem had grown increasingly complex, confusing stakeholders and dwindling public awareness.
The Perley needed to unify its story. And with the needs of Seniors and Veterans rapidly shifting, it needed to position itself for future success. At Alphabet®, we were honoured to help pave the way.
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