Electricity Canada
When Canada announced its plans to achieve net zero emissions by 2050, many wondered how those plans would come to fruition. As questions surfaced around the future of clean energy, Electricity Canada saw an opportunity to play a leading role.
Previously the Canadian Electricity Association, Electricity Canada wanted to clarify that it doesn’t just serve its members but advocates for the energy sector as a whole. When Alphabet® came on board, the association was already undergoing a rebrand, repositioning to better reflect its goal of ensuring Canadian electricity is some of the cleanest in the world.
But a rebrand was just the start.
If Electricity Canada was going to successfully elevate its influence, it needed to align its communications tools with its refined corporate strategy.
Knowledge is power.
Alphabet® was first tasked with helping Electricity Canada develop a custom digital knowledge centre.
As the national voice for Canada’s electricity sector, the association had been developing thought leadership content for years. Not only are these factual, sometimes years-in-the-making resources helpful for utilities and power generators, but they can be critical for policymakers. And that’s what was missing, getting this content into the hands of people in power, so they can make better-informed decisions around energy, carbon neutrality, and our planet’s future.
