Cooking Up a Classic with Instant Pot®

Instant Pot® is a Canadian-engineered, programmable electric cooker that combines several appliances in one, cooks food up to 70% faster, and promotes healthy eating. The brand needed to break through the clutter of small appliances and communicate how its product eliminates the need for other kitchen tools; one Instant Pot® can do the job of up to 10 products and comes at a price that’s comparable to a single-purpose appliance.

Concepts

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We know that when faced with a crowded shelf, consumers often make their purchase decisions based on price. So, we needed to catch consumers’ attention fast, all while communicating the various aspects of Instant Pot® and making a strong impression.

To help Instant Pot® stand out, we designed a clean, crisp package that clearly demonstrates all aspects of the product. We paired a bold, eye-catching colour palette of deep grey and bright fuschia with high-resolution images to convey the wide variety of meals that Instant Pot® can cook.

Today, Instant Pot® has established itself as one of America’s most trusted brands online, and its package design clearly communicates how easy it is to change the way you cook at home.

• In 2016, Instant Pot® sold more than 215,000 7-in-1 Multi-Functional Pressure Cookers on Amazon’s Prime Day alone.

• Instant Pot® was also featured in TIME Magazine’s “10 of TIME’s Favourite Gifts in 2017.”

• We congratulate Instant Pot® on being both the #1 and #2 best-selling small appliance on Amazon.com.