Canadian Real Estate Association
With more than 160,000 members, the Canadian Real Estate Association (CREA) is one of Canada’s largest single-trade associations. For more than a decade, we’ve worked together to champion Canada’s real estate industry by empowering the professionals at its heart – REALTORS®.
brand strategy
A trusted brand for a national authority.
The real estate industry changes at a breakneck pace. As a longtime partner, we’ve supported CREA in shaping and reshaping its brand strategy to underpin its advocacy efforts, grow its membership base, and reflect the product and service innovation it continues to bring REALTORS® and consumers.
brand
website development
Bringing it all under one roof.
CREA’s digital properties used to be disparate. After a holistic review, we redesigned them to speak to one another, deliver more value to REALTORS®, and reflect a clear association to the parent brand.
Member.CREA.ca
CREA’s member portal gives REALTORS® the resources they need to do their job and do it well. From structure to design, we completed a massive overhaul of the portal to make it as sophisticated and user friendly as possible.
content marketing
Connecting through content. Purposefully.
Good content can be a powerful business driver – a roadmap to a desired outcome. In CREA’s case, that outcome is empowering REALTORS®, elevating the REALTOR® profession, and supporting Canadian real estate journeys. But getting there starts with a strategy.
content
Living Room
Living Room is one of our most involved content programs to date, a REALTOR.ca insight hub with a counterpart called Salon (adapted to French readership trends and habits).
Each month, we oversee 25 to 30 unique pieces of content, working with real estate writers, economists, and designers to publish weekly neighbourhood guides, home improvement tips, market trends, and more – purposefully curated to support Canadians along their real estate journeys.
From an always-on content strategy to marketing and media planning, buying, and reporting, we manage all aspects of Living Room for a tailored, end-to-end content program. The results speak for themselves.
- 4M+ sessions
- 14M+ page views
- 3M+ impressions
- 1M social engagements
- 55K+ social followers
REAL TIME Podcast
We’re always exploring new ways to help CREA connect with its members.
REAL TIME was born of this exploration – a monthly podcast aimed at engaging, inspiring, and empowering REALTORS® to grow their business.
Since launching in 2020, the podcast has become one of CREA’s core member-engagement tools. From content planning to the creative strategy and media execution – we conceive, produce, and promote each episode, ensuring constant alignment with CREA’s brand pillars and goals.
- 500K+ total listens
- Top5% of all rss-based podcasts (3m+)
- 171K+ podcast page views
experiential marketing
A personal touch for a personal business.
One benefit of a long-term relationship is a deep appreciation for your client’s audience, which uncovers new ways to engage them. From concept to development to promotion, we devised REAL TIME – Let’s Talk, a sold-out event series that travelled the country to bring CREA members tangible insights from prominent speakers.
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Not to brag...
2021
- Winner Digital Campaign Leader Award Summit International Awards
- Winner Innovator Award Summit International Awards
