Canadian Association of Defence and Security Industries

digital marketing

The Canadian Association of Defence and Security Industries (CADSI) advocates on behalf of its members, which employ more than 60,000 people in small to medium-sized businesses in technology development, cybersecurity, manufacturing, and training across the country. It’s a diverse industry supported by diverse backgrounds – sounds pretty Canadian.

But, Canada’s defence and security is an undefined industry to the public, and Alphabet® needed to shift some misconceptions. There is a wealth of innovation being created in the industry, a passion to improve the lives of Canadians and protect our environment from coast to coast to coast.

We understood that in this industry, it’s about people.

By shifting the conversation from what Canada’s defence and security industry does to who it is, we pulled into focus individuals helping to build a stronger, safer Canada.

My North, My Home – a platform to raise our voice.

We created MyNorthMyHome.ca as a hub to share human stories, hear from folks across the industry spearheading amazing innovations, and learn more about the safety and security of our northern communities. From fighter jet pilots to leaders in cybersecurity, welders inspiring the future of women in trades to robotics engineers, through My North, My Home, we met a broad cross-section of Canadians working to make an impact. They shared their jobs, but more importantly, they shared their passion for their jobs, and the satisfaction that comes with keeping Canadians safe.

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