A well articulated brand can be a driver of change for your organization. But getting all your stakeholders on board and in line with a vision can be challenging. Use this simple framework below to engage your stakeholders and get to the truth of the brand story.
Let’s talk about the 5Ps …
- Positioning
- Pillars
- Passion (Purpose)
- Proof
- Promotion
This is the basis for building your story…
