industry

Embracing Authenticity: Where Tourism is Headed in 2024

by Marley Kirkpatrick

Looking at the emerging themes in tourism for 2024 and what it means for destinations looking to capitalize on these...

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campaigns, industry

Amplify Your Advocacy Efforts With Zembaly™

by Alphabet®

It takes a groundswell to impact change. Get to know Zembaly™, a new online advocacy platform powered by Alphabet®. Let’s make some...

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industry

How Bad Can Be So Good in Advertising

by Cory Davis

Here’s how to use negatives in your ads to capture attention and leave a lasting impression. On the Alphabet®...

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industry

What AI won’t ever replace in marketing and advertising

by Cory Davis

Industries change but some things stay the same. Read how human creative expression won’t be replaced by...

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campaigns, industry

How to Write Taglines That Don’t Suck

by Alphabet®

While there’s no formula for writing a winning tagline, here’s some advice to steer clear of a dud. Learn more on the Alphabet®...

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industry

Place Marketing 101: A DMO’s Field Guide to Niching

by Cathy Kirkpatrick

There’s a saying in marketing: “The riches are in the niches.”  It suggests there’s more worth in marketing a specific product or service to a...

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industry

The Creative Process: A Love Affair Between Copy and Design

by Cory Davis

How content and design teams collaborate to increase efficiency and elevate the quality of their work | Alphabet®...

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industry

The Art of the Marketing Shift

by Alphabet®

How can your organization stay nimble in the face of change? Get four tips on how to successfully pivot on the Alphabet®...

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