industry

The Future of Tourism with AI: Planned by AI, experienced by you

by Marley Kirkpatrick

Artificial Intelligence is just about everywhere at this point. You work with it, you create with it. You may even use it every day—a lot of us do, whether...

learn more

industry

AI vs. Automation: Is It Intelligent or Just Useful?

by Alphabet®

Imagine a life completely automated. Your coffee brews, pours, and mixes itself as you wake up. Your emails are sorted before you start work. And the work...

learn more

industry

7 Winning Examples of Brand Digital Transformation

by Alphabet®

It seems like new digital channels are emerging every day, each one promising to deliver a better customer experience. Keeping up is a challenge, but...

learn more

industry

What Sustainable Tourism Really Means: It’s More Than “Going Green”

by Katie Greiss

Everything to know about sustainable tourism. From what it is and implementation to measuring success and...

learn more

industry

She’s All That: Exploring Lipstick Theory, the Beauty Industry, and the Purchasing Power of Women

by Meagan Kelly

We look at how the purchase of lipstick is linked to economic shifts, as well as how the beauty industry contradicts itself and why we should all be embracing...

learn more

industry

The Heads and Tails of Shoulder Season Tourism in Destination Marketing

by Marley Kirkpatrick

How to define your destination’s shoulder season and ways to maximize its...

learn more

culture, industry

Small but Meaningful Ways To Be a More Inclusive Marketer

by Alphabet®

Sexual orientation, race, ability, age – the consumer population is hardly homogenous, yet 72% of people feel most advertising doesn’t reflect the world...

learn more

industry

Touchdown or Fumble? Brand Consistency at the Big Game.

by Alphabet®

Once again, the ads run during America’s biggest sporting event are sparking a whirlwind of discussion. Some are calling them the best of the last five...

learn more