digital marketing

How to Make Your YouTube Videos More Discoverable (Part 1)

by Alphabet®

The year was 1979. The Buggles sang “Video killed the radio star.” Flash forward to 2021, and those words couldn’t be truer. Despite the buzz surrounding...

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digital marketing

How to Make Your YouTube Videos More Discoverable (Part 2)

by Alphabet®

Ready to find out more about how to make your videos more discoverable on YouTube?  In Part 1, you learned how to optimize each video using keywords and...

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industry

To Podcast or Not to Podcast? Here’s What to Consider.

by Meagan Kelly

It seems like everyone has a podcast these days – and why not? Aren’t they a great way to share your opinions on niche topics and connect with people via...

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campaigns, culture

Our Year in Tourism Marketing

by Cathy Kirkpatrick

Many think of travel experiences within the context of large operators – cruise lines, all-inclusive vacations, airlines, hotel chains – but the truth is,...

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industry

Copy vs. Content: What’s the Difference? (And Do you Need Both?)

by Alphabet®

There’s an ongoing debate among us marketers (or at least us writer-types). Are copywriting and content writing the same thing? If not, what’s the...

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digital marketing, industry

How to Use TikTok for Your Next Campaign

by Alphabet®

According to App Annie, TikTok was the most downloaded app in 2020. An impressive statistic and one that signals TikTok’s next stage of maturity:...

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culture, industry

Leading an Effective Creative Brainstorm with Your Team

by Meagan Kelly

Running a creative brainstorm is no small task. It’s the starting point for your entire project. A strong brainstorm can lead to a strong result. A weak...

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digital marketing, industry

Clubhouse, Discord, Twitter, and Co: The Social Audio Wars are Heating Up

by Meagan Kelly

By now, you’ve undoubtedly heard the name Clubhouse being tossed around in marketing circles. It seems to have evolved from a shiny new trend to a bonafide...

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