Welcome to our blog.

Most people tend to see themselves as rational thinkers, making decisions grounded in reason. The truth, however, is that most of us act emotionally, the left...

What’s a national brand molecule? What’s xenocentrism? And what can wine teach us about buyer perceptions? In Episode 7, Tony joins researcher and Carleton...

We’re proud to announce that we’ve won not one but two 2022 Summit Creative Awards for our recent work with Tourism Kingston. The Summit Creative Awards...

In Episode 6, Tony invites award-winning poet, performer, and arts educator Jamaal Jackson Rogers, aka JustJamaal, into the studio to share his thoughts on...

In Episode 5, Tony joins Liane Gabora, an artist, creator, and psychology professor at the University of British Columbia. The topic of the hour? Memory – or...

Advertising is a risky business these days. Nudity on billboards, super bowel movements, and that “Dry January” tweet are a few examples of brands sticking...

Millennials and Gen Z tourists are unlike their predecessors. Their desire to experience different cultures, food, and adventures remains the same, but how...

The idea of a brand is different today than it was even 18 months ago. Look even further back, say a decade, and the way we operate when it comes to brands is...