design

The A to Zs of Brand Design & Brand Development

by Alphabet®

While it might seem that your brand design is merely a logo and well-matched colours, it’s so much more. It’s the entire character and personality of your...

learn more

design, digital marketing, web design

Our Top UX Design Trends for 2023 and Beyond

by Devon Kunkel

Over the last few years brands have seen a growing emphasis on user experience, or UX,  design. As technology continues to advance, audiences continue to...

learn more

culture

The Importance of Authentic 2SLGBTQ+ Representation in Advertising

by Alphabet®

“We want to highlight real people in these ads.” It’s something we hear in our jobs every day in this industry. How do we create ads and creative...

learn more

design

Brand Identity Design: 5 Tips for Maximum Brand Impact

by Alphabet®

So, you’re looking to strengthen your brand identity. One question: do you have a clear understanding of what your brand identity entails? It’s more than a...

learn more

social media

Five social media user habits brands can’t ignore

by Cory Davis

Uncover current social media user habits to help maximize your brand’s impact on each...

learn more

industry

Branding Questionnaire: How to Optimize Your Research

by Alphabet®

Setting your brand apart from thousands of competitors in a crowded market is no easy feat. We explore how a branding questionnaire can help you stand...

learn more

industry

How to Create A Brand Messaging Framework

by Alphabet®

Want to become a recognized and trusted brand in a competitive market? Here’s your step-by-step guide to creating an effective brand messaging...

learn more

industry

Building a Branding Campaign: What, How, Why & Where

by Alphabet®

A branding campaign doesn’t just advertise your product or service; it nurtures a relationship between your target audience and your brand persona that...

learn more