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Embracing Authenticity: Where Tourism is Headed in 2024

Marley Kirkpatrick

Amplify Your Advocacy Efforts With Zembaly™

How Bad Can Be So Good in Advertising

What AI won’t ever replace in marketing and advertising

How to Write Taglines That Don’t Suck

Media Planning 101: Goals, Channels, KPIs, and More

Place Marketing 101: A DMO’s Field Guide to Niching

Cathy Kirkpatrick

Understanding Emotional Decision-Making and Its Role in Brand Strategy

The Creative Process: A Love Affair Between Copy and Design

The Art of the Marketing Shift

The Art of the Marketing Shift

Brand Perception: Generating Brand Trust & Credibility

Your Brand is Bigger than Marketing and Communications