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After nearly a year of blood, sweat and tears—well, maybe not the blood part—Alphabet® has achieved Google Partner status! While we’re taking a...

Snapchat’s rampant popularity with younger generations has prompted Instagram to leverage self-destructing visual content for further user engagement. The...

Throughout my career, I have had the opportunity to be a part of numerous launches online, each with varying levels of success. To be honest, I’ve lived...

Google Ads are rolling out new metrics to help clarify positioning Google will now be integrating four new ad metrics into Google Ads to help clarify the...

You probably haven’t heard of Ottawa-based rock-band The Alphabeats yet, but band manager Regan Mathurin assures me you will – and soon. She, along with...

Alphabet® decided to spare you hours of internet research and multiple headaches by consulting the experts and going directly to our lawyers at Momentum Law...

Instagram recently launched their new video app, IGTV, but is it worth the time and effort for brands to get on...

When was the last time you bought a product or service after seeing it advertised for the first time? For most of us, we see products multiple times before we...