---
title: Approach
date: 2025-07-02T16:09:00-04:00
author: Gregor Terrill
canonical_url: "https://staging.alphabetcreative.com/approach/"
section: Pages
---
## What is integrated branding?

Gone are the days of brand and business operating in silos. Today, your brand strategy should sit at the centre of everything your organization says, does, and achieves. Because your brand is more than a logo. It’s an ethos. A truth. A story that can’t be created but uncovered. And when that story becomes your guide, you can solve real problems, impact change, and get the results you want.

 

 

 

 

brand

  ## How we work.

 

- ### Discover
    
    Whoever coined the phrase “too close for comfort” wasn’t building a brand strategy. Getting to truly know you, your stakeholders, and audiences is critical in gaining a thorough understanding of your business. We dig deep from the start.
- ### Uncover
    
    It’s hard to see the forest when you’re stuck in the weeds. We use our objectivity to bring clarity to your organization, excavating key truths from our sessions to form the blueprint for your brand strategy or project at hand.
- ### Shape
    
    Based on our insights, we collaboratively define a plan of action. This is where we crystallize your brand identity, messaging, creative, and/or any tactical elements needed to move your audiences toward a desired behaviour.
- ### Execute
    
    From media buying to custom digital solutions, we hit the ground running. Whether it’s a brand launch or targeted campaign, based on predetermined KPIs, we monitor project performance and deliver both qualitative and quantitative data.
- ### Improve
    
    We’re never done with the deliverable. Based on what we glean from a project’s performance, or what we proactively forecast, we make strategic recommendations to maximize results.
 
 

 

 

 ## We’ve helped a range of clients. How can we help you?

 [ contact us ](mailto:info@alphabetcreative.com?subject=Looking%20for%20more%20information) [ ![City of Kingston logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-kingston.png) ](https://www.cityofkingston.ca/) 

 [ ![Tourism HR Canada logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-thr.png) ](https://tourismhr.ca/) 

 [ ![Zentek logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-zentek.png) ](https://www.zentek.com/) 

 [ ![Canadian Association of Medical Radiation Technologists logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-camrt.png) ](https://www.camrt.ca/) 

 [ ![Canadian Parents for French logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-cpf.png) ](https://cpf.ca/en/) 

 [ ![The Royal logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-the-royal.png) ](https://www.theroyal.ca/) 

 [ ![Kingston Economic Development logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-kedco.png) ](https://www.investkingston.ca/) 

 [ ![Travel Nunavut logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-nunavut.png) ](https://travelnunavut.ca/) 

 [ ![Canadian Blood Services logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-cbs.png) ](https://www.blood.ca/en) 

 [ ![Minto Communities logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-minto-comm.png) ](https://www.minto.com/) 

 [ ![Parque Das Aves logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-pda.png) ](https://www.parquedasaves.com.br/) 

 [ ![Canada Deposit Insurance Corporation logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-cdic.png) ](https://www.cdic.ca/) 

 [ ![The Ottawa Hospital logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-the-ottawa-hospital.png) ](https://www.ottawahospital.on.ca/) 

 [ ![CryoStasis Inc. logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-cryostasis.png) ](https://www.cryostasis.ca/) 

 [ ![Canadian Construction Association logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-cca.png) ](https://www.cca-acc.com/) 

 [ ![Perley Health logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-perley-health.png) ](https://www.perleyhealth.ca/) 

 [ ![Radio Advisory Board of Canada logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-rabc.png) ](https://www.rabc-cccr.ca/) 

 [ ![Electricity Canada logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-electricity-canada.png) ](https://www.electricity.ca/) 

 [ ![Ottawa Tourism logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-otour.png) ](https://ottawatourism.ca/en) 

 [ ![Canadian Association of Defence and Security Industries logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-cadsi.png) ](https://www.defenceandsecurity.ca/) 

 [ ![Railway Association of Canada logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-rac.png) ](https://www.railcan.ca/) 

 [ ![Hydro Ottawa logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-hydro.png) ](https://hydroottawa.com/en) 

 [ ![Regional Tourism Organization 9 logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-rt09.png) ](https://rto9.ca/) 

 [ ![Makatew Workshops logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-makatew.png) ](https://www.makatew.ca/) 

 [ ![Winnipeg Construction Association logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-wca.png) ](https://winnipegconstruction.ca/) 

 [ ![Tourism Kingston logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-tourism-kingston.png) ](https://www.visitkingston.ca/) 

 [ ![Culinary Tourism Alliance logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-cta.png) ](https://www.culinarytourismalliance.com) 

 [ ![Vancouver Island Construction Association logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-vica.png) ](https://www.vicabc.ca/) 

 [ ![Egg Farmers of Canada logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-efc.png) ](https://www.eggfarmers.ca) 

 [ ![Canadian Real Estate Association logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-crea.png) ](https://www.crea.ca/) 

 [ ![Society of Obstetricians and Gynaecologists of Canada logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-sogc.png) ](https://sogc.org/en/) 

 [ ![Tourism Industry Association of Canada logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-tiac-2x.png) ](https://tiac-aitc.ca/) 

 [ ![Terra 20 logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-terra-20.png) ](https://terra20.com/) 

 [ ![Kingston Accommodation Partners logo](https://staging.alphabetcreative.com/assets/clients/logos/logo-kap.png) ](https://www.kingstonaccommodationpartners.ca/) 

 

 

 

 ## From the team

 [ view all  ](https://staging.alphabetcreative.com/blog/) 

- [ ![Blog header](https://staging.alphabetcreative.com/assets/transforms/_800xAUTO_crop_center-center_none_ns/blog_header_2025-07-21-141323_ovhx.jpg) 
    
    
    - Industry
     
    ###  Why empathy-driven content wins in the age of A.I.
    
     ![Meagan Kelly headshot](https://staging.alphabetcreative.com/assets/transforms/team/_100x100_crop_center-center_none_ns/meagan-kelly.jpg) ![Cory Davis headshot](https://staging.alphabetcreative.com/assets/transforms/team/_100x100_crop_center-center_none_ns/cory-davis.jpg)Meagan Kelly & Cory Davis
    
     
    
     ](https://staging.alphabetcreative.com/blog/why-empathy-driven-content-wins-in-the-age-of-ai/)
- [ ![Header canadian place building scaled](https://staging.alphabetcreative.com/assets/transforms/blog/_800xAUTO_crop_center-center_none_ns/header-canadian_place_building-scaled.jpg) 
    
    
    - Industry
     
    ###  Building Place in Uncertain Times: Learnings for Canadian Tourism
    
     ![Marley Kirkpatrick headshot](https://staging.alphabetcreative.com/assets/transforms/team/_100x100_crop_center-center_none_ns/marley-kirpatrick.jpg)Marley Kirkpatrick
    
     
    
     ](https://staging.alphabetcreative.com/blog/building-place-in-uncertain-times-learnings-for-canadian-tourism/)
- [ ![Header blog config scaled](https://staging.alphabetcreative.com/assets/transforms/blog/_800xAUTO_crop_center-center_none_ns/header-blog-config-scaled.jpg) 
    
    
    - Industry
     
    ###  Beyond the Features: What CONFIG Taught Us About Designing for Connection
    
     ![Stephanie Chartrand headshot](https://staging.alphabetcreative.com/assets/transforms/team/_100x100_crop_center-center_none_ns/stephanie-chartand.jpg) ![Yang Li headshot](https://staging.alphabetcreative.com/assets/transforms/team/_100x100_crop_center-center_none_ns/yang-li.jpg)Stephanie Chartrand & Yang Li
    
     
    
     ](https://staging.alphabetcreative.com/blog/beyond-the-features-what-config-taught-us-about-designing-for-connection/)