about

It’s not about us.

For more than two decades, our forte has been asking our clients who they are, bringing clarity and cohesion to their brand voice and strategy.

Our story is your story.

We founded Alphabet® in 2000 to push the boundaries of brand marketing and creativity. Almost twenty-five years later, those boundaries have changed.

Today, a brand isn’t just a marketing device. It’s a set of fundamental business beliefs with untapped value. Our team uncovers and gives shape to these beliefs. We’re spellbound by telling authentic, integrated brand stories that connect with audiences, change perceptions, and compel people to action.

Who we are.

Tony Lyons Photo

Pushing the boundaries of brand for more than 30 years. Tony is on a quest to bring brand and operations together, combining strategy with research and creativity to help clients achieve their business and marketing goals.

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Tony Lyons

President & Chief Strategy Officer

Regan Mathurin Photo

Guided by insight. Driven by strategy. Regan is an inspiring leader and a visionary, helping clients and teams achieve long-term success. With more than 25 years’ experience, from the third sector to national B2B and B2C clients.

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Regan Mathurin

Chief Executive Officer

Steve Bowker Photo

Design, copy, video. His creative genius touches it all. Steve’s an empowering leader, strategic problem solver, and storyteller at heart, bringing brands to life for close to 20 years across various industries and mediums.

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Steve Bowker

Creative Director

Devon Kunkel Photo

You name it, he can build it. From apps to websites to custom content management systems. Devon is the grand architect of digital solutions (and Alphabet®’s own SaaS products), leading the digital team with nearly two decades’ of experience.

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Devon Kunkel

VP, Technology & Innovation

Melanie Ghantous Photo

Oversees operations, streamlines processes. Melanie is trained in Kaizen and Lean Six Sigma and has nearly a decade of operational experience, focusing on continuous improvement and helping teams work smarter.

Melanie Ghantous

Operations Manager

Stephanie Chartrand Photo

Art director, designer, and conceptualist with the utmost respect for UX. Stephanie adds more than a decade of art direction experience to Alphabet®, marrying creative and compelling with function and utility to deliver effective design.

Stephanie Chartrand

Art Director

Yang Li Photo

From print to digital to 3D graphics and visual identities. Yang’s a certified RGD who’s always on brand, inspiring the creative team with more than 15 years’ of design experience and his unmatched enthusiasm for creativity.

Yang Li

Senior Art Director

Cindy LaGarde Photo

A design chameleon and a stickler for accessibility. Cindy’s eye for detail and accessible design standards are rigid, but she’s one of the most flexible designers on the team, bringing nearly 30 years’ of experience to every project.

Cindy LaGarde

Senior Production Artist

Evan Grice Photo

Melds technical skill with creative vision and combines out-of-the-box thinking with realistic execution. From digital to print, visual identity to custom hand lettering, Evan does it all to help drive design strategies and branding efforts for clients.

Evan Grice

Graphic Designer

Mike Short Photo

He believes the most powerful editing is invisible. Mike is a talented video and motion editor with a musician’s ear, knowing how movement and framing change the way a story is perceived and how sound changes the way it feels.

Mike Short

Motion Designer & Editor

Cory Davis Photo

With great copy comes great research. Cory digs into the science of human behaviour to get inside the psyche of clients’ audiences, knowing engaging and persuasive copywriting is more than catchy phrases and creative alterations.

Cory Davis

Copywriter

Meagan Kelly Photo

From colour-coded spreadsheets to award-winning content strategies. Meagan is an all-in-one social media marketer, content marketer, and copywriter, delivering real results for clients with engaging, goal-driven content.

Meagan Kelly

Content Strategist

Gregor Terrill Photo

A web developer with a BA in psychology. Gregor codes in multiple languages with proven proficiency and always puts the user first, building responsive and accessible enterprise-level websites, apps, and content management systems.

Gregor Terrill

Development Lead

Kevin Andrews Photo

A crafter of digital experiences, a champion of user experience. Kevin brings brands to life online with nearly a decade of experience building and maintaining responsive and accessible websites and applications.

Kevin Andrews

Web Developer

Christopher Chai Photo

Changing the way we think about motion. Chris gives life to clients’ digital projects through motion and interactive experiences, grasping the nuances of movement and its impact on visual storytelling and human emotion.

Christopher Chai

Motion Developer

Jessica Card Photo

From the big picture to the microscopic details. Jessica manages accounts, projects, and budgets for clients across all sectors, bringing her strategic mindset and marketing savvy to account management and client services.

Jessica Card

Senior Account Manager

Jacob Clark Photo

Planning, scheduling, and budgeting. Jake keeps it in line and on time, with the drive of an athlete and the precision of a Swiss watch, helping the client services team move campaigns (and brands) forward.

Jacob Clark

Account Coordinator

Alex Belanger Photo

Experienced in digital strategy, campaign management, strategic planning, and analytics. Fully bilingual, Alex blends his creative, technical, and communication skills to cultivate strong relationships and move projects forward.

Alex Belanger

Account Manager

Katie Greiss Photo

A strong problem solver and friendly collaborator. Katie keeps projects on track with her ability to think ahead and communicate openly, working with internal teams and liaising with clients to make sure everyone finds success.

Katie Greiss

Account Executive

Marley Kirkpatrick Photo

Whip-smart with a specialty in destination marketing and brand development. Marley helps destinations and tourism brands grow holistically and sustainably, helping build and execute marketing plans and manage campaigns.

Marley Kirkpatrick

Account Director, Tourism and Place Branding

Du Nguyen Photo

Tracks trends, researches new tech, and reevaluates outdated practices. Du finds creative solutions to help clients reach their audiences digitally and traditionally, creating comprehensive media plans and developing insightful reports.

Du Nguyen

Media Buyer

Stephanie Owens Photo

Alphabet®’s first employee. With more than 25 years in the industry, Stephanie helped grow the business from a one-man agency to a consultancy with 20+ team members, keeping the books tight and keeping the lights on.

Stephanie Owens

Financial Controller

Cathy Kirkpatrick Photo

Marketer. Strategist. Leader in place branding and destination marketing for more than 30 years. As a member in multiple tourism associations across Canada, Cathy’s expertise spans across all sectors of travel and hospitality.

Cathy Kirkpatrick

Senior Advisor, Tourism and Place Branding

The Alphabet® way.

Relentlessly curious

The more we know, the more we can solve, the greater our impact.

Obsessed with outcomes

We share a passion for tangible impact and take an integrated approach to achieve it.

Complexity inclined

If it’s difficult, it must be important. We help shoulder the weight to clarify the complex.

Driven by integrity

If it’s in your best interest, we’ll always speak up, even if it’s tough love.

We’ve helped a range of clients.
How can we help you?

Winnipeg Construction Association
Hydro Ottawa
Culinary Tourism Alliance
Canadian Real Estate Association
Perley Health
Parque Das Aves
Ottawa Tourism
Canadian Association of Medical Radiation Technologists
Society of Obstetricians and Gynaecologists of Canada
Minto Communities
Canada Deposit Insurance Corporation
Canadian Construction Association
Travel Nunavut
Terra 20
Canadian Blood Services
City of Kingston
Regional Tourism Organization 9
Tourism Industry Association of Canada
Canadian Parents for French
Makatew Workshops
Canadian Association of Defence and Security Industries
Tourism HR Canada
Egg Farmers of Canada
Radio Advisory Board of Canada
The Royal
Cryostasis Inc.
Tourism Kingston
Vancouver Island Construction Association
Electricity Canada
Kingston Accommodation Partners
Railway Association of Canada
The Ottawa Hospital
Zentek
Kingston Economic Development

Amazing work.

work.
culture.
collaboration.
people.
clients.