It’s not about us.
For more than two decades, our forte has been asking our clients who they are, bringing clarity and cohesion to their brand voice and strategy.
about
For more than two decades, our forte has been asking our clients who they are, bringing clarity and cohesion to their brand voice and strategy.
We founded Alphabet® in 2000 to push the boundaries of brand marketing and creativity. Almost twenty-five years later, those boundaries have changed.
Today, a brand isn’t just a marketing device. It’s a set of fundamental business beliefs with untapped value. Our team uncovers and gives shape to these beliefs. We’re spellbound by telling authentic, integrated brand stories that connect with audiences, change perceptions, and compel people to action.
With 30+ years’ experience, Tony empowers our team to push the boundaries of brand creativity and strategy. Tony’s innovative way of operating gives our team the chance to continually grow. He also throws a mean St. Patrick’s Day party. Slàinte!
read morePresident & Chief Strategy Officer
Devon helms our digital department, building transformative systems for our clients and Alphabet®. He proudly wears his hockey-dad hat, and he also answers all of our “why is my computer doing this?” questions. We love him for it.
read moreVP, Technology & Innovation
Steve brings out the best in our creative team, from design to copy to video. He’s an exceptional leader and brand storyteller, using his wealth of experience to make projects shine. But don’t you dare ask him to microwave his coffee. Seriously.
read moreCreative Director
Melanie uses her keen analytical and organizational skills to oversee our operations and improve our processes, making us work smarter. Melanie also crochets a mean sweater. Blankets are still a work in progress.
Operations Manager
Steph marries fresh, creative ideas with utility and the utmost respect for the user experience. She’s a gifted art director, designer, and conceptualist, and sometimes she brings her dog Finn to the office. Hard to say which is more valuable.
Art Director
Yang isn’t just a certified RGD with a strategic eye for brand, environmental design, and overall visual conceptualization; he’s a boisterous caricature and passionate foodie. You’ll hear him before you see him, and we wouldn’t have it any other way.
Senior Art Director
Cory loves delving into the psyche of an audience, knowing that good copy requires great research. When he’s not writing engaging, persuasive copy for our clients across all sectors, Cory’s out musky fishing. We consider him a big catch.
Copywriter
Meagan’s love of colour-coded spreadsheets comes in handy when crafting award-winning content strategies that drive real results for our clients. Her love of reading 100 rom-coms a year comes in less handy, but that’s okay. We all need a hobby.
Content Strategist
Gregor brings a winning strategy to every web project, executed with proven proficiency and technical skill. He’s also our resident board-game enthusiast, and would be voted “Most Likely To Finish The Puzzle” if we gave out those kinds of awards.
Development Lead
As a seasoned production artist, Cindy applies a critical eye for detail and a trained vigilance for accessibility across a multitude of design projects. Cindy’s never met a tea she doesn’t like, and is always quick to help when someone needs it.
Senior Production Artist
A talented video and motion editor with a musician’s ear, Mike tells compelling stories that play to the senses. He knows what works as a video, what doesn’t, and how movement changes the way a story is perceived.
Motion Designer & Editor
Du is our master of modern media, finding creative solutions to help our clients reach audiences digitally and traditionally, and stays on top of up and coming trends. She does it all while listening to her extensive collection of K-pop playlists.
Media Coordinator
Jess brings an informed and strategic view to multiple clients across multiple sectors. She can handle the small details without losing sight of the big picture. Jess is always guaranteed to have her office heater on. Yes, even in the summer.
Senior Account Manager
Marley has over a decade of experience in brand marketing. She’s whip-smart with an ability to find each destination’s niche and selling point. Plus, she’s always planning her next trip so she knows what travellers want. Talk about going the distance.
Account Director, Tourism and Place Branding
Katie’s forward-thinking and inclusive ideas help bring projects together. Our resident powerlifter spots our clients and internal teams to make sure everyone finds success. If you need her, she’ll be on her walking pad trying to get her steps in.
Account Executive
Chris gives digital projects life through motion, and interactive experiences for our clients. He knows how to tell a story through movement, and how it evokes emotion. Web whizz by day, kickboxer by night, Chris’ work always packs a punch.
Motion Developer
Kevin crafts digital experiences for our clients, using his UX and development background to bring them to life. Kevin’s an amateur cook and professional Star Wars fan, but you might also find him off-roading somewhere.
Web Developer
Jake moves campaigns forward with clarity, precision, and strategic finesse. He keeps things in line and on time. Jake’s got athlete-like drive, which makes sense considering he’s both a lacrosse champion and badminton pro.
Stephanie spends most of her time on a beach in Mexico. Where she lives. And we’re not jealous at all. (Though we’re grateful for her 20+ years of meticulous care for our books.)
Financial Controller
Cathy’s a trusted leader in destination brand development with more than 30 years’ experience in marketing strategy. More importantly, she’s just a great human being to be around.
Senior Advisor, Tourism and Place Branding
The more we know, the more we can solve, the greater our impact.
We share a passion for tangible impact and take an integrated approach to achieve it.
If it’s difficult, it must be important. We help shoulder the weight to clarify the complex.
If it’s in your best interest, we’ll always speak up, even if it’s tough love.