It’s not about us.
For more than two decades, our forte has been asking our clients who they are, bringing clarity and cohesion to their brand voice and strategy.
about
For more than two decades, our forte has been asking our clients who they are, bringing clarity and cohesion to their brand voice and strategy.
We founded Alphabet® in 2000 to push the boundaries of brand marketing and creativity. Almost twenty-five years later, those boundaries have changed.
Today, a brand isn’t just a marketing device. It’s a set of fundamental business beliefs with untapped value. Our team uncovers and gives shape to these beliefs. We’re spellbound by telling authentic, integrated brand stories that connect with audiences, change perceptions, and compel people to action.
Pushing the boundaries of brand for more than 30 years. Tony is on a quest to bring brand and operations together, combining strategy with research and creativity to help clients achieve their business and marketing goals.
read morePresident & Chief Strategy Officer
Guided by insight. Driven by strategy. Regan is an inspiring leader and a visionary, helping clients and teams achieve long-term success. With more than 25 years’ experience, from the third sector to national B2B and B2C clients.
read moreChief Executive Officer
Design, copy, video. His creative genius touches it all. Steve’s an empowering leader, strategic problem solver, and storyteller at heart, bringing brands to life for close to 20 years across various industries and mediums.
read moreCreative Director
You name it, he can build it. From apps to websites to custom content management systems. Devon is the grand architect of digital solutions (and Alphabet®’s own SaaS products), leading the digital team with nearly two decades’ of experience.
read moreVP, Technology & Innovation
Oversees operations, streamlines processes. Melanie is trained in Kaizen and Lean Six Sigma and has nearly a decade of operational experience, focusing on continuous improvement and helping teams work smarter.
Operations Manager
Art director, designer, and conceptualist with the utmost respect for UX. Stephanie adds more than a decade of art direction experience to Alphabet®, marrying creative and compelling with function and utility to deliver effective design.
Art Director
From print to digital to 3D graphics and visual identities. Yang’s a certified RGD who’s always on brand, inspiring the creative team with more than 15 years’ of design experience and his unmatched enthusiasm for creativity.
Senior Art Director
A design chameleon and a stickler for accessibility. Cindy’s eye for detail and accessible design standards are rigid, but she’s one of the most flexible designers on the team, bringing nearly 30 years’ of experience to every project.
Senior Production Artist
Melds technical skill with creative vision and combines out-of-the-box thinking with realistic execution. From digital to print, visual identity to custom hand lettering, Evan does it all to help drive design strategies and branding efforts for clients.
Graphic Designer
He believes the most powerful editing is invisible. Mike is a talented video and motion editor with a musician’s ear, knowing how movement and framing change the way a story is perceived and how sound changes the way it feels.
Motion Designer & Editor
With great copy comes great research. Cory digs into the science of human behaviour to get inside the psyche of clients’ audiences, knowing engaging and persuasive copywriting is more than catchy phrases and creative alterations.
Copywriter
From colour-coded spreadsheets to award-winning content strategies. Meagan is an all-in-one social media marketer, content marketer, and copywriter, delivering real results for clients with engaging, goal-driven content.
Content Strategist
A web developer with a BA in psychology. Gregor codes in multiple languages with proven proficiency and always puts the user first, building responsive and accessible enterprise-level websites, apps, and content management systems.
Development Lead
A crafter of digital experiences, a champion of user experience. Kevin brings brands to life online with nearly a decade of experience building and maintaining responsive and accessible websites and applications.
Web Developer
Changing the way we think about motion. Chris gives life to clients’ digital projects through motion and interactive experiences, grasping the nuances of movement and its impact on visual storytelling and human emotion.
Motion Developer
From the big picture to the microscopic details. Jessica manages accounts, projects, and budgets for clients across all sectors, bringing her strategic mindset and marketing savvy to account management and client services.
Senior Account Manager
Planning, scheduling, and budgeting. Jake keeps it in line and on time, with the drive of an athlete and the precision of a Swiss watch, helping the client services team move campaigns (and brands) forward.
Account Coordinator
Experienced in digital strategy, campaign management, strategic planning, and analytics. Fully bilingual, Alex blends his creative, technical, and communication skills to cultivate strong relationships and move projects forward.
Account Manager
A strong problem solver and friendly collaborator. Katie keeps projects on track with her ability to think ahead and communicate openly, working with internal teams and liaising with clients to make sure everyone finds success.
Account Executive
Whip-smart with a specialty in destination marketing and brand development. Marley helps destinations and tourism brands grow holistically and sustainably, helping build and execute marketing plans and manage campaigns.
Account Director, Tourism and Place Branding
Tracks trends, researches new tech, and reevaluates outdated practices. Du finds creative solutions to help clients reach their audiences digitally and traditionally, creating comprehensive media plans and developing insightful reports.
Media Buyer
Alphabet®’s first employee. With more than 25 years in the industry, Stephanie helped grow the business from a one-man agency to a consultancy with 20+ team members, keeping the books tight and keeping the lights on.
Financial Controller
Marketer. Strategist. Leader in place branding and destination marketing for more than 30 years. As a member in multiple tourism associations across Canada, Cathy’s expertise spans across all sectors of travel and hospitality.
Senior Advisor, Tourism and Place Branding
The more we know, the more we can solve, the greater our impact.
We share a passion for tangible impact and take an integrated approach to achieve it.
If it’s difficult, it must be important. We help shoulder the weight to clarify the complex.
If it’s in your best interest, we’ll always speak up, even if it’s tough love.