Get the Full Election Story

Since 1992, the Cable Public Affairs Channel has given Canadians a consistent window into Parliament and Canadian politics. Seen historically as a television outlet, CPAC needed a creative campaign to promote its cross-platform coverage of Canada’s 2021 federal election.

CPAC recognizes the importance of multiple voices, which is why its coverage is objective. At a time when discourse was at its highest, we harnessed the promise of neutrality to offer Canadians a simpler way to inform their vote.

Client

CPAC

Sector

Broadcasting

Services