Categories

campaigns - design - digital marketing

The allure of Minto Morgan’s Creek

Minto’s newest boutique community in beautiful Kanata, Ontario, offers terrace and townhomes with a charming creek running through the landscape of this intimate community.

Alphabet® was tasked with developing an engaging brand to resonate with first-time buyers and investors.

We first developed a name for the new community by looking to Morgan’s Grant — a sold-out Minto Community across the road — for inspiration. Morgan’s Creek was the natural solution, combining the trust and prestige of the existing landmark community with the natural assets of the land.

Alphabet® designed a proprietary font specifically for this community. The precise angles and strong lines of the logo resonated with the tech-savvy target market while a sweeping line connecting the “E”s represents the creek running through the community.

The new logo, coupled with a bold, light blue aquamarine was attention-grabbing while also harmonizing with the other Minto Communities brands.