Encouraging Canadians to Fulfill Their Raison D’Être
Using French teachers of all experience levels, we shared personal stories about how this career path can be both professionally and personally rewarding. The first phase of the My Raison D’Être campaign has earned over 5 million impressions and brought more than 50,000 visitors to the teachinfrench.ca landing page.
5+ million
impressions
63000+
clicks
