---
title: "RTO 9: Click to Call to Cruise"
date: 2022-01-07T08:35:00-05:00
author: Gregor Terrill
canonical_url: "https://staging.alphabetcreative.com/work/click-to-call-to-cruise/"
section: Work
---
## Giving traditional marketing a wide berth.

Operators are docked throughout the region, offering countless options for sea-faring visitors to sight-see, enjoy a lunch or dinner cruise, and experience live entertainment. Tickets are sold at the dock or over the phone, making it hard for spontaneous afternoon cruisers to book their passage while on the road. So, we turned to geo-fencing to connect consumers to the closest cruising port along their route.

> We created a mobile website environment with a GPS-enabled “Cruise Finder” to give real-time information about cruises and special promotions that cruise operators could update themselves.

 

 

 

 

  Mobile display ads on websites like *Post Media*, Canada.com, *Global News*, and *the Weather Network* were served to road trippers while browsing on their phones. When they stopped to refuel at a Highway 401 OnRoute, digital signage was customized based on their distance to cruise operators. The boards were inspired by departure and arrival displays at airports and train stations and provided a clear call to action to book passage.

 

  ![Seo on route image 1200x700](https://staging.alphabetcreative.com/assets/transforms/clients/_800xAUTO_crop_center-center_none_ns/seo_on_route_image_1200x700.jpg)  

 

 

  ## Calls, not clicks, were the ticket.

Geo-fencing found consumers, Cruise Finder allowed them to find the perfect cruise package for their trip, but it was phone calls directly to operators that sealed the deal. Click-to-call buttons on the website put customers directly in touch with operators to complete their purchase on the go. In a time when many people feel more comfortable making online orders and arriving with a confirmation code, this was an achievement, and the results were significant.

 

- 300% increase in cruise page visits (54,591 vs. 14,228)
- 2x the number of visitors (12,900 vs. 5,013)
- 15735 more partner page views (3,716 to 19,450)
- 14155 more calls to cruise operators (2,730 to 16,885)
 
 

 

 

results

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